Named for the neighbourhood’s acronym (NOrth of MADison Square Park), whilst many New Yorkers cite the NoMad district as quintessential New York, considering its position in the heart of Manhattan – pretty much as central as it gets – it’s a bit odd that the area between 26th and 30th Streets, Park Avenue and Broadway didn’t, until relatively recently, even have a name. Formerly home to the late 19th century and early 20th century music publishing mecca known as Tin Pan Alley, today the area oozes a high-energy buzz from the daytime hustle of its creative and enthusiastic residents always looking for better ways to live, work and play. Plentiful restaurants serve cuisine as diverse as the clientele who dine in them. There are a plethora of niche amenities, the like of which one would only ever find in Manhattan, such as the New York Dog Spa and Hotel and even a Museum of Sex. And now there are more than a few design-led hotels in on the hospitality action.
The first to open was Ace Hotel in 2009, whose restaurants and lobby bar soon began to lure trendy downtowners to its obscure patch of Broadway. Other hotels soon followed, including the 168-room NoMad, occupying a stunning 1903 Beaux-Arts tower on Broadway at 28th Street, and the 254-room Redbury New York, sibling of its famous sister properties in Hollywood and South Beach. Everything in NoMad is but a short jaunt from the Empire State Building, Madison Square Park, the Theatre District, Fashion District and Museum Row, making the location uber convenient for all.
108-room MADE Hotel debuted in New York’s burgeoning NoMad district last month, spread across 18 storeys and meticulously conceptualised by Los Angeles-based design firm Studio MAI as a sustainable urban hospitality concept, based on an ecoconscious material palette without sacrificing luxury.
Elements of global simplicity feature strongly within MADE’s rooms and suites, simultaneously humbling and adding raw elegance to their interiors, whilst also showcasing a number of bespoke fixtures and fittings, such as a custom raw bronze shelving system that connects the closet and desk, and allows guests to have some fun and games getting the space just the way they want it to function. Rich handwoven fabrics, polished stainless-steel mirrors and hand-carved benches contrast solid white oak walls and flumed white oak flooring. The overall effect is one of subdued yet well-designed and restrained sophistication, which is something New Yorkers are generally not used to seeing in their hotels. Perhaps this new minimal yet natural feel, laden with special design touches, is made for the new New York.